Pay for results, not potential
Gil charges a share of the revenue it generates and a flat fee per support ticket it resolves. If Gil drives nothing, you pay nothing beyond our infrastructure cost — typically a few dollars a month.
How it works
Customer chats with Gil
A shopper asks about products, needs help with sizing, wants to compare options, or has a question about their order.
Gil helps, recommends, resolves
Gil answers with product knowledge from your store. It recommends, compares, adds to cart, and resolves support issues — all in the customer's language.
You pay only if it worked
If the customer buys within 6 hours of a meaningful Gil conversation, it's attributed. If Gil resolves a support ticket without human help, it's billed at $0.50. Nothing else.
Right now: completely free
Gil is in beta. Every feature, every conversation, every language — free. No credit card. No limits. No catch. Paid plans launch after we've proven Gil drives real revenue for stores like yours.
Sales Attribution Pricing
A percentage of AI-attributed revenue, degressive as your store grows.
| Monthly AI-Attributed Revenue | Rate |
|---|---|
| First $50K | 3.0% |
| $50K – $200K | 2.5% |
| $200K – $500K | 2.0% |
| Above $500K | 1.5% |
What counts as an attributed sale?
- Customer had 2+ meaningful exchanges with Gil (product recommendation, comparison, cart help, sizing — not just a greeting)
- Purchase completed within 6 hours of the last Gil interaction
- No escalation to a human agent during the session
- Every attributed sale is visible in your dashboard with the conversation transcript
Why 6 hours? Industry standard is 24. We use 6 because we're confident in what we're claiming credit for.
Support Resolution Pricing
Gil handles the most common Shopify support questions automatically — at a fraction of the cost of a human agent.
What counts as resolved?
- Gil had 2+ meaningful exchanges on the support topic
- No human agent was involved
- Customer did not reopen the issue within 6 hours
What's always free?
- Escalations to your team — Gil hands off, you pay nothing
- Greeting-only exchanges
- Failed resolutions (customer reopens within 6 hours)
$0.50
Gil
$4\u2013$8
$4–$8 / ticket (live chat)
$8\u2013$15
$8–$15 / ticket (email)
Compare to human support
You only pay when it's working for you
We take a small cut of the sales Gil helps with, plus a modest support fee. That's it. There's a minimum of $5–$20/month — just enough to cover our costs if things are quiet. But for most stores, the revenue-share portion is what you'll actually pay, and it scales with your results.
See the math
1,000 orders/month · 300 support tickets · Gil active on all
Gil-attributed sales
$15,000 × 3.0%
$450
Resolved support tickets
180 tickets × $1
$90
Monthly Gil fee
$540
max($15, $540)
What the merchant gets back
Support cost saved
180 tickets × $4
$720
AI-influenced revenue
merchant keeps 97%
$14,550
ROI on support alone
28\u00d7
How Gil compares
| Feature | Gil | Sales AI | Chat AI | Helpdesk AI |
|---|---|---|---|---|
| Sales pricing | 3–1.5% of results | $39–$5K/mo flat | N/A | N/A |
| Support pricing | $0.50 / resolution | N/A | $0.99 / resolution | $0.90 / resolution |
| Pay if Gil drives nothing | No (floor only) | Yes | Yes | Yes |
| Setup fee | None | None | None | None |
Common questions
Still in beta — join free
Full access to every feature, every language, every conversation. No credit card required.
Request early access